And I go to work at nine
I got no time for livin'
Yes, I'm workin' all the time
It seems to me
I could live my life
A lot better than I think I am
I guess that's why they call me
They call me the workin' man
'Cause I get home at five o'clock
And I take myself out an ice cold beer
Always seem to be wondering'
Why there's nothin' goin' down here
I guess that's why they call me
They call me the workin' man
"Workin' Man" - Words & Music by Lee & Lifeson
I have learned over the decades to be extremely suspicious of consultants. They generally don't know as much as they think that they do, they make extravagant promises and make sure to feed you enough information to keep you interested and willing to keep bringing them back. I don't recall the name of this consultant, but what he was pitching was process improvement. In general I think process improvement is a good idea. In short, what it involves is looking at your processes for anything that is superfluous and analyzing the steps and handoffs involved. Are there steps that are unnecessary or don't add value? Is it generating paper that doesn't go anywhere? Are unnecessary people involved? The program started off with a weekend retreat at Mahoney State Park attended by representatives from all of the company's divisions. We were supposed to hash out a plan to implement a process improvement program, based on guidance from the consultant. What we came up with was a grass roots, from the bottom up, methodology for implementing change in the company. According to the plan, a core group of people would go around to all the departments, interview the staff, and map out the processes involved in their jobs. Once this was all done, a team of any four people could implement a change to any department after putting together a detailed plan. Coaches, who had undergone training by the consultant, who be available to guide and advise the change teams. So far do good. Or so we thought.
The problems started right away. The unionized sections of the company refused to participate. Other areas like the reporters didn't have a specific procedure that they followed. I was one of the coaches, and stayed busy training teams on how to implement change according to the program. But more problems cropped up when teams that had no real understanding of how divisions of the company worked were making changes to those divisions without the permission, or even the input, of the affected managers. I don't remember anything actually getting done. Ever. Eventually the Publisher (newspaper-speak for CEO) got tired of the whole thing and fired the consultant. My skepticism of consultants continues to this day.
I was one of those people who volunteered for everything. And got volunteered for everything. One of the more fun things that I signed up for was being on staff for the Omaha World-Herald carrier newsletter. Every month I wrote an article called "The Answer Man". My non de plume was Dlarehd L. Rowahamo - which is Omaha World-Herald spelled backwards. The premise was that Dlarehd was either from another planet, or perhaps another dimension or timeline, and didn't quite understand what was going on. He constantly got things backwards, but ended up covering things that needed to be covered, like sales contests and changes in subscription price, in a humorous manner. The first few issues were a battle to stop the editors from spell checking me, since I made up a lot of words! I was once involved in a seminar where the facilitator was trying to demonstrate the value of consensus in putting together a mission statement, rather than simply a vote of the majority. My thinking was that the bigger the group, the less likely it is that consensus could be achieved. So during this consensus building exercise, I decided that I would be a contrarian and refuse to agree to the nascent consensus. The moderator tried to negotiate with me, but I dug in my heels and wouldn't agree to anything. Was I being a jerk? Absolutely, but I also effectively debunked his idea of the inevitability of consensus. I believe they abandoned consensus and decided to outvote me!
One of the things I learned participating in all of those committees was that there is an ideal number of people on a committee. Too few and you get groupthink; too many and you never come to a conclusion. Once a committee gets too big the best thing that can be done is break it up into subcommittees. Have that subcommittee do the work of crafting a plan, then present it to the larger group and have them vote on it.
There were a lot of other projects and committees that I volunteered for, but despite all the work I was putting into these activities that were adjacent to my regular job description, they weren't really valued by management. Every year State Circulation had an annual meeting where awards were given out for outstanding achievement. There were cash awards given out in conjunction with these recognitions as well. One particular year I was sure I'd be recognized for something like team player, (for which there was an award) or for all the committees I was recruited for, but every award, like every other year, went to the sales reps whose sales went up the most. I had an epiphany. I realized that I was spending hours upon hours every week on projects that simply weren't valued and resulted in no reward or even recognition. Not even a pat on the back. The next day I resigned from every single committee and program that I was involved in and spent my time on the things that would bring me recognition, and more importantly, more money!
The most interesting thing I was involved in was an 18-month management training course. At least part of it was interesting. Honestly I can't remember most of what they covered, but we would be at training two-three days a week a couple of times a month. One class that stood out was one where we were supposed learn how to let go of our stress and to relax by means of guided meditation. I didn't get much out of it, but one of my fellow trainees fell asleep and was snoring loudly. I guess he was relaxed! The part that I learned the most from, and have carried to this day, was a week-long class called Managing Management Time. I had taken my share of time management courses before, including one that was a thinly disguised front for a company selling pocket calendars. (This was well before the days when everyone had a multi-purpose supercomputer in their pocket) Managing Management Time was a theory of management that I had never heard before. The premise was that management was a skill like any other, and separate from the skills of the people that were being managed, the ranks of whom the manager had presumably arrived from. The time management tips were really corollaries to spending your time as a manager, not just another one of the guys. One of the main nuggets of wisdom was the saying "The job of a manger is not to do things, but to get things done. The course covered a lot of the management fallacies. One was the "Pride of Craft" fallacy, where a new manager was so attached to her pre-management job, that she would spend a large portion of her work week doing the job that she had just been promoted out of. This was in addition to all the new management responsibilities. This was why many new managers end up working 60-70 hour weeks! Other topics included the responsibility of a manager to train his subordinates to do their jobs independently, instead of micromanaging them; and knowing what things were actually her responsibility - knowing who the "monkey" belonged to! A piece of practical advice included procrastination: if nobody follows up on that task you were given, it probably wasn't that important! The main nugget of wisdom was that there was management time and vocational time. As managers we were being paid to manage, not to do the tasks that we were paying other people to do. Your subordinates might think you were a cool guy for getting your hands dirty working side by side with them, and occasionally that might serve as a morale builder, but it wasn't your job. I still have the book from this class on my bookshelf and have applied the principles consistently over the years.
As I mentioned in the previous installment, my old manager Dave was once again my manager. He was much easier to work with this time around. Maybe he had mellowed with experience. Maybe he was thankful he had a veteran like myself on his team. Whatever the reason, it was considerably better this time around. After I had been back in my old district for a while, Dave decided to make a change. Dodge County, which included the city of Fremont, had recently been detached from its district in Region 4 and added to our region. Fremont had two busy distributorships as well as a number of large motor routes, both seven-day and Sunday only, as well as routes in all of the smaller towns. Dave asked me if I would consider taking over that district, along with a decent raise. I agreed. On my first Sunday in the county Dave and I both were out delivering papers in a blizzard! I also had my first visit to South Dakota when I was assigned to convert all the racks in South Dakota to new settings after a price change.
Outside of Dodge County, things were changing in State Circulation. A lot of the managers who had been in charge were leaving the company. The last several State Circulation Managers had risen through the ranks within the newspaper, but one by one they were being promoted into Metro, transferred to one of our subsidiaries, or leaving the company altogether. The new State Manager was from outside the company and had already brought in a few of his friends from his previous newspaper as Region Managers. Like many new executives, he was keen to shake things up and make changes. He and Dave did not get along. The friction got so bad that Dave eventually resigned. It was funny - after Dave left a lot of the other sales reps asked me if I was worried since "my buddy" had left, not realizing that Dave and I were far from "buddies"!
Jerry, the new Region Manager had come from our competitor, The Lincoln Journal-Star. He convinced me to transfer districts again, this time back to the Lincoln Office as the Single Copy Manager. This time around I also had some responsibility for single copy throughout all regions of the state. This involved putting together an inventory of every rack in the state (outside of the Omaha metro area) and ordering and delivering new racks when needed. I conducting training classes on rack repair and changing pricing mechanisms. It was amazing how many sales reps had no idea where the racks were in their districts or in what shape they were in. In dealing with the Region Manager and his sales reps in the Western Nebraska Region I also got a taste of how small town Nebraskans viewed people from the urban areas - with barely concealed disdain. I remember trying to get an address for a storage facility in Kearney so I could deliver some new racks and being told that this wasn't the big city, we don't have addresses out here. (Spoiler: there was an address)
Around this time, in order to pay off my credit card debt I took a part-time job working the night stocking crew at the Super Saver on Cornhusker Highway. I'll discuss that job more in a future article. I got the job because one of the guys who worked on my crew at Food 4 Less was a manager there. He introduced me to his Store Director whose only question was "Can you work nights?" - I was hired.
As Single Copy Manager I was always looking for ways to sell more papers. I hustled around town looking for new locations for racks, and worked on maximizing the number of papers in each location, paying attention to sales and returns. On Husker Football Game Days we rented a parking stall at the old Greyhound Station and parked a pickup truck there full of papers. We sold a paper-spirit card combo for the price of a paper (then 25¢) which counted as paid circulation. The big win was when I convinced downtown restaurants to commit to paying for hundreds of papers at a reduced rate that I would give away at the stadium with a map to the restaurant stapled to the sports section. We did this for every Lincoln sporting event and it was a great success. My circulation numbers skyrocketed. Since increased circulation was one of the things that our bonus was based on, I was making some extra money!
Like at many places, when you succeed, you're expected to keep succeeding. In an industry where a 2% increase was almost unheard of (I used to say exceeding 2% will result in a temple being built, devoted to your worship) I achieved a 20% annual increase in paid circulation. The company set my goal the following year for another 20%. I achieved a only 10% increase (still, 30% greater than 2 years previously) but received no bonus, even though sales reps with 1% and 2% increases did. I was extremely unhappy. By this time, there was a new State Circulation Manager (again), this time a transplant from the Lincoln Journal Star who Jerry didn't get along with, so I got a new, new boss, a guy named Kevin. Kevin was able to get me a salary increase, (no bonus recalculation though) but I thought it was a case of too little, too late, and resigned to take a management job with Super Saver. This meant that I needed to quit my part-time job with Super Saver and get a new part-time job to pay off my debt. I took a part-time job with the Omaha World-Herald!