- Shared unquestioning commitment to a charismatic leader or ideology
- Belief that the group has all the answers
- System of behavioral control, including isolation
- Dissent is not tolerated
Google "cults" and you'll likely find more characteristics, but the four I have listed a the main overarching categories. Note that I haven't mentioned unorthodox beliefs. Mainstream Christians often categorize groups such as The Church of Jesus Christ of Latter-Day Saints (The Mormons) and Jehovah's Witnesses as cults based solely on their beliefs which deviate from the majority of Christian denominations. I won't argue with an ex-Mormon or former Jehovah's Witness if they tell me that they left a cult, but a Catholic or Protestant who accuses those groups of being cults is likely doing so based on what they heard about their beliefs.
Sure, a belief that Joseph Smith received his revelation by translating the divine message that was inscribed on gold plates, or that the "Lost Tribes of Israel" moved to North America or that in the afterlife there's the possibility that we get to be gods of our own planets, just like God was once a mortal before his becoming God - sounds crazy. But does a virgin birth, a man ascending bodily into the heavens after being raised from the dead, talking donkeys and one family with a boat full of animals repopulated the world after a year-long flood make sense? No religion makes sense to those outside that religion.
Of the four main indicators of cultishness that I cite, there is definitely a continuum. Many groups believe that they have all the answers, systems of control vary in seriousness and differ among different cultures, and how much dissent is tolerated can be situational. I grew up a Catholic, in my opinion there is some mild cultishness involved in being a Catholic. Most Catholics that I know would never even consider being anything but a Catholic, and if they think about it at all, consider that as far as religion goes, "The Church" has all the answers, but as long as one isn't too overt or obnoxious about it individual Catholics pick and choose what aspects of Catholic doctrine to adhere to. The dominant behavioral control is peer or family pressure.
A cult does not have to have a religious focus. A contemporary example of non-religious cult behavior is the "Make America Great Again" (MAGA) followers of former president Trump. There's an inarguable unquestioning commitment to a leader who is followed no matter what; they believe that in the realm of politics and governance, Trump has all the answers and dissent is most assuredly not tolerated. Even the behavioral control and isolation applies. Although they still have whatever jobs they had before becoming a Trump supporters, and are often involved in their communities, they have willingly isolated themselves from anyone who isn't 100% on board with their views. Anyone who differs is branded a socialist, anti-American, a traitor or even a pedophile. Not that different that a religious cultist claiming their opponents are devil-possessed.
Cults come in a variety of shapes and sizes, but it's a cults actions, their behavior, that defines their cultishness, not necessarily their beliefs.
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