Thursday, February 13, 2025

Workin' Man - Part XVI - New York Block Party

Well, I get up at seven, yeah

And I go to work at nine
I got no time for livin'
Yes, I'm workin' all the time

It seems to me
I could live my life
A lot better than I think I am
I guess that's why they call me
They call me the workin' man

'Cause I get home at five o'clock
And I take myself out an ice cold beer
Always seem to be wondering'
Why there's nothin' goin' down here

I guess that's why they call me
They call me the workin' man

"Workin' Man" - Words & Music by Lee & Lifeson 

 Office space for managers varied from store to store within the company. At 48th & O the store director and assistant store director each had fairly large private offices; the HR coordinator had a smaller one. The grocery manager and a few others shared a shelf and some filing cabinets in the "bullpen" area. At Cornhusker the old assistant manager's office had been converted to a security camera room, so the ASD had to share an office with the grocery manager. When I first arrived, the grocery manager's desk was a plank of wood resting atop some milk crates. The office itself was quite cramped, with several filing cabinets full of papers of various sorts. One afternoon I decided to clear out any old and outdated documents. I found schedules that were 10 years old, ads that were almost as old, memos to and from people who were no longer with the company - some of whom had died. We dragged a trash bin up the stairs and filled it and emptied it multiple times. Apparently my predecessor never threw anything out!

One advantage of being at a new store was that we weren't right next door to the corporate offices. Before B&R built what we called The Taj Mahal over near 45th & W their corporate headquarters was in the strip mall next to the 48th & O Super Saver, where the Dollar Tree was until recently. (Interesting fact about the B&R headquarters, it's not owned by B&R, it's owned separately by the Raybould family who collect rent from B&R). With the corporate overlords so close, we had frequent unscheduled visits; lunch time stops to the Deli, after work grocery shopping and more. We could always count on Richard, the VP of Operations, coming in at 5:00 to buy a six pack of beer, so we made sure the path from the front door to the beer case had full shelves. Russ was still active in the company then. I could always expect him to come in early on Friday evening and yell at the top of his lungs that we needed more checkers. Every Monday morning Russ would gather in the conference room at 48th & O with some of his old cronies to drink coffee and eat doughnuts. This coffee klatch was so sacrosanct that he once kicked out the HR Coordinator who was conducting an orientation for new employees. I always thought it was funny how people thought Russ's abrasive manner was considered a positive trait, good ol' plain speaking, while my own was looked at as a problem. A lot of people idolized Russ. I thought he was a bully and an asshole. Though for good or bad, you always knew where you stood with Russ. If he yelled at you, as long as you fixed the problem you never heard about it again. 

The 27th and Cornhusker Highway area is in a mostly a lower income part of Lincoln. We served an eclectic mix of working class people, poor people, immigrants from Central America and the Middle East who spoke little English, and students from the University of Nebraska. We also had quite a few homeless people panhandling in the parking lot. The UNL students were constantly attempting to use fake or altered ID's to purchase alcohol. Not a week went by where we didn't confiscate several fake driver's licenses. When the store was built Lincoln had only recently allowed grocery stores to sell alcoholic beverages. However, the stores were required to sell it from a separate, walled off, area with a separate entrance. By the time I started, city ordinance allowed traffic to move between the main store to the Spirits department, but there was still a separate entrance, and since alcohol couldn't be sold before noon on Sunday, there was a floor-to-ceiling gate separating Spirits from the main store, which was opened at noon. On any day, there would be people lined up outside waiting for the door to the Spirits department to be unlocked. On one particular Saturday night the key to the door broke off in the lock. No one told me about it, so when I came in on Sunday morning I went about my day until it was time to unlock the door at noon. You could enter the wine & liquor area through the main store, but not through the separate entrance. The level of whining from customers about having to walk around and through the store to pick up their Old English or MD 20/20 was unreal. You would've thought you were asking them to walk to Omaha. 

One of my favorite Spirits department tales involves a run-in with "Jesus". 

One otherwise quiet morning I was called over to the Spirits Department to help eject a customer. This customer had been banned from the store because he had thrown a can of beer at one of the Spirits clerks. He was was a giant of a man. At least 6' 5" with a linebackers physique. When I asked him to leave he began to declaim in a thunderous voice that he was Jesus and that I had no authority over him. He ranted about the FBI and the ATF and then he threatened me. Not with physical violence (I was worried that I was about to get beaten up) but with thunder and lightning! When no lightning bolts were forthcoming, and asked him to leave, which he did. A few days later I got a call from the Spirits Manager - "Jesus is here". As I arrive "Jesus" took a deep breath, ready to begin his harangue; I cut him off "Yeah, I know, ATF and lightning and thunder...you still have to leave, Jesus" and off he went, never to be seen again.

Salt Creek ran behind the store, wound around and crossed Cornhusker Highway just west of the store. There was a small encampment of homeless people who lived under the bridge, who would wander up to the store to panhandle. Once they collected enough they'd pop into the Spirits Department for something to drink, or over to the Deli Department for some chicken. I'd usually run them off if they were bothering people too close to the store, but never got the police involved unless they were shoplifting. One exception I made was a guy with a guitar, who I let hang out at the picnic table near the exit door, he was entertainment for the customers that we didn't have to pay for! 

There were always colorful characters in a grocery store. Patrick and Nick were the Grocery Manager and Assistant Grocery Manager. They were both young guys who were good at their jobs, but were always screwing around. One afternoon they both ran past me, yelling at the top of their lungs, Nick was swinging a rubber hose and Patrick had an ice scraper. It turns out that someone had trapped the rat. I'm not speaking figuratively. A large rat had gotten in from the swampy Salt Creek out back and had been spotted wandering around the store. Somehow it had gotten trapped in the Produce back room where the boys had blocked off the entrances with plywood and pallets. There was a lot of running back and forth until Mike, the Meat Department Manager and former Army Ranger decapitated the rat with the ice scraper. Mike's previous claim to fame had been dressing up in a cow costume and standing on top of a giant pile of snow advertising our Meat Department specials! 

One of the funniest conversations that I had with Nick came after he had been promoted to Grocery Manager at another store. My ex-wife was the Night Manager there. Nick came over one afternoon to ask me (seriously) how to get along with my ex-wife. I told him that if I knew how to do that she wouldn't be my ex-wife!

Wildlife, in addition to the ill-fated rat, made an appearance as a couple of birds who somehow had flown in but couldn't figure out how to fly out. These birds had been in the store so long that they had acquired names: Guido and Terrence.  They weren't dive bombing customers, and wherever they were crapping, we didn't see it, so after a while we just ignored them. Customers would inform us that there were birds in the store and we'd simply respond "Oh yeah, that Guido and Terrance". The Store Director put out a bounty for their capture, dead or alive. One of our overnight delivery guys shot them one night. Rest in peace Guido and Terrence. 

Speaking of colorful charters, Leslie was our Human Resources Coordinator for a time. She was going through a nasty divorce, and to put it mildly, wasn't making good decisions. She and a few of the single women from the store had a standing girls' night out to the Council Bluffs casinos every Tuesday. One week a few of the single boys joined them. On the way home the two cars got separated and the guys', taking what they thought was a shortcut, ended up driving down a gravel road. They didn't realize that they were heading toward a "T" intersection and drove into a field of corn at high speed. There was no cell phone signal, so they wandered off. They eventually met up with the women, but were covered in mud. Since everyone involved had been drinking, they couldn't remember where the car was. They were up all night searching for the car and they all called in "sick" to work the next morning. Now technically this wasn't Leslie's fault, yet she was supposedly the responsible adult in the group. Another incident, where she definitely was the problem came shortly thereafter. 

A lot of the younger employees, including managers, spent time together after work. The home of one employee became a "party house", whose participants included under age employees. I heard a lot of stories and not only did I stay away, but I didn't want to hear about it! One Friday evening I did hear about it. Patrick, our grocery manager stopped into the store after leaving the party. He reported to me that a strip poker game was in process and that Leslie, our HR Coordinator was participating and by the time he left was virtually naked. The store director had a discussion with her about it. She didn't understand why getting drunk and naked with a bunch of teenagers was a bad idea!

The store put out a weekly newsletter, Nine News (9 was the store number), where Brian the store director was supposed to write a weekly column, which he did inconsistently. I volunteered to fill in and little by little took over the newsletter's production. In one early edition I reported on the apprehension of a group of kids who were stealing school supplies and referred to their "ill-gotten booty". Someone suggested that "Ill-Gotten Booty" sounded like it could be the name of the bassist for Parliament-Funkadelic, and the weekly column "Words of Wisdom by Ill-Gotten Booty" was born. (Some time later the company HR Director decreed that the control of the newsletter was to be taken out of my hands. In response I published my own competing newsletter: Words of Wisdom by Ill-Gotten Booty (of course) . The "official" newsletter was pretty dry, while I couldn't print enough copies of mine. When I was transferred to another store I started an online version which was popular throughout the company, but got me in trouble more than once). 

The Night Crew was always a source of surprises. One evening one of the stockers was flirting with a woman stocker who was married to another guy on the crew. The husband confronted the would-be Don Juan back by the trash compactors and beat him up. Minutes later the one who had been beaten up came out of the back room and started throwing jars of pickles at his tormentor. Both of the them were fired. 

The corporate office decided that we weren't doing enough to promote our ads. They came up with a competition called "Big 8 Events", where each store would compete in various categories, earning points in a quest to beat all the other stores. One of the main parts of this competition was building themed displays. The first of these events was a Seafood Sale. Brian, our store director wanted to win this event, so he put me in charge and convened a meeting with the Meat Department Manager and Assistant Manager. A lot of the ideas were pretty easy to execute, like signage and fish-shaped balloons. Sampling various seafoods was also part of the plan. (If I remember correctly I did a demo of tilapia with sautéed vegetables). It was during this event when I formulated my theory of operational feasibility.  

Operational feasibility is my name for the idea that some things may sound like good ideas, but the effort required to pull them off isn't worth the benefits derived from executing the idea. This theory was argued in managers' meetings periodically for the rest of my career with B&R. Often it involved an "event" that required extra staffing, i.e. scheduling people over and above the normal schedule. When corporate was asked how this was to be done, they would usually fall back on their stock response, that we should just schedule some "extra" grocery clerks. The corporate office was still living in the past where we would have 4 - 6 grocery clerks on hand at any given time. Reduced labor budgets had done away with this luxury. Somehow we were supposed to find several people to do product demonstrations (or in the case of the infamous tent sales, employees to sit outside all night and guard the tent!). 

The planning meeting for the Seafood Sale involved such crazy ideas as "let's turn the meat bunker into a whale!" or "let's turn the other meat bunker into a ship!". As we brainstormed all these ideas, I, the guy who had to turn all these ideas into reality, kept asking how we would actually do it. The answer was that I would just figure it out. Nice. Someone suggested that Emily, one of our cashiers, was a talented artist and could design something. It was true, she was talented and did design something. We had an amazing blueprint for a beautiful transformation of our meat bunkers into a whale and a sailing ship. Unfortunately the professional level blueprint was translated into something that a kindergarten teacher might consider substandard, complete with paper plates for the whale's eyes. The full-size statue of Captain Morgan set amidst the meat display helped out somewhat. 

During my third year at Cornhusker, and Brian's last year as store director, Brian had another promotional idea. The Pine Lake store had done a "Hawaiian Days" promotion, complete with a fake waterfall and aloha shirts. Brian challenged me to come up with a similar big idea. At the time I was hanging out at Duggan's Pub on Monday nights where another ASD, Dan, was the MC for the weekly open stage. After several beers I came up with the idea of a New York Block Party promotion. We would turn the front of the store, the "Wall of Values" into a facsimile of a New York street corner. I ran my idea past Dan, who suggested that I talk to Sean Benjamin, a local musical giant who usually played keyboards with the house band. Sean promised to put together a band for the event. 

Looking back, it seems like a miracle that we were able to pull this off. We set the weekend of 9-11 for the blowout, which was around three weeks from the initial idea to the implementation. The key was to only plan to do things that we could reasonably pull off and to delegate tasks so that no one was doing too much. We ordered a giant New York Block Party outdoor banner. We worked with the local Coca-Cola distributor to create a "stoop" made out of cases of Coke. "Doors" were made by our banner maker and one of our cashiers created lifelike stuffed dummies who would be lounging on the steps. Our Smokehouse contributed sausage and peppers that we sold from a street cart. The Bakery supplied bagels at breakfast time that we gave away. We set up a boxball court and gave away prizes to anyone who could beat me. A local signage company donated a 20-foot long panorama of the New York City skyline. Tables decorated to look like taxis were scattered around for people to enjoy their food. Décor included flyers featuring New York sports teams, and posters with the iconic New Yorker cover of New York as the center of the universe and the New York subway system. We had t-shirts made that featured the New York skyline. Sean provided a band that included himself on guitar, Brian "Pickle" Gerkensmeyer on bass, Josh Hoyer on keyboards and saxophone, Leniece Micek singing and Dan Caulkins on drums. I had asked my friend Kevin to help me put together some music for the event to be played over the PA system when the band wasn't playing. I had envisioned a collection of New York themed songs: Billy Joel's New York State of Mind, Frank Sinatra's New York, New York, and songs by New York artists. What I got was a collection of what Kevin's friend thought was popular in the cooler New York clubs. Oh well. 

The one idea that I had to turn down was the suggestion that we turn the forklifts into taxi cabs. My response of "how are we going to do that?" killed the idea. 

I thought the whole event was well received. Store Director Brian thought it was great. Everyone in the store was excited to put it on. The customers thought it was amazing, we certainly brought a lot of them into the store. We certainly understood the assignment! But of course, the downer was the corporate response. Not one director from headquarters showed up. When I sent the company president photos of the set up, his only comment was that it must not have been successful since the store looked so empty (I took the photos at 6:00am) and wanted to know how many extra sales we brought in. Par for the course - the top dogs were always critical of ideas that they didn't think up or projects that they didn't initiate. We didn't let the bastards get us down and did it again the following year!

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